Introducing the Wye Flower Grower Collective

Local flowers, grown by local hands, brought together in one place

Over the past few years of growing Wye Grow, one thing has become really clear…

There are so many incredibly talented flower growers right here in Herefordshire and the surrounding counties – quietly growing beautiful, seasonal flowers that deserve to be seen, celebrated, and used more widely.

At the same time, florists are often telling me how hard it can be to source consistent, locally grown stems without juggling multiple suppliers, emails, and last-minute messages.

So, it felt like the natural next step to bring the two together.

What is the Wye Flower Grower Collective?

The Wye Flower Grower Collective is a local flower hub – a simple way for growers and florists to connect, trade, and support each other.

It brings together a network of growers from Herefordshire, Powys, Monmouthshire and surrounding areas, all offering their flowers through one shared online shop front.

For florists, it means:

• One place to browse what’s in season

• One order, even if it includes flowers from multiple growers

• Fresh, local stems with full traceability

For growers, it means:

• A ready-made route to market

• Support with promotion and visibility

• No need to manage multiple individual sales

• More time spent growing, less time chasing invoices

How It Works

Each week, the shop opens for growers to upload what they have available – whether that’s buckets of mixed stems, specific varieties, or foliage.

Florists can then browse and order directly through the platform.

Once orders are placed:

• Growers harvest and prepare their flowers

• Everything is delivered to the hub in Eardisley

• Orders are sorted and ready for collection (or onward delivery where arranged)

It’s designed to be simple, efficient, and collaborative – with everyone benefiting from being part of something bigger.

Built on Collaboration, Not Competition

This isn’t about competing – it’s about strengthening what we already have.

By working together, we can:

• Increase the availability of British-grown flowers

• Offer greater variety and consistency to florists

• Reduce reliance on imported blooms

• Support small, local businesses to thrive

There’s something really powerful about seeing flowers grown just down the road being used in weddings, events, and homes across our region.

Supporting the Local Flower Movement

The Collective is part of a much bigger shift towards seasonal, sustainable floristry.

Flowers that are:

• Grown, not flown

• Freshly cut and longer lasting

• Full of scent, movement, and character

• Connected to the landscape and the people who grew them

It’s about reconnecting floristry with the seasons – and making it easier for everyone to be part of that.

Get Involved

If you’re a grower interested in joining the Collective, or a florist looking to source local flowers more easily, I’d love to hear from you.

This is just the beginning, and it’s already shaping up to be something really special.

Together, we can build a stronger, more connected local flower community – one stem at a time.

Kelly 🌷

Wye Grow