Growing Into Flowers: How Wye Grow Found Its Rhythm

As Wye Grow has grown, so have I. What began as a family veg patch and a love of flowers slowly shaped itself into something more defined — and far more exciting. Over the last few seasons, I’ve gradually transitioned from growing “a bit of everything” to growing mostly flowers, with just enough vegetables and salad to keep my farm gate stall well stocked. It’s been a gentle, organic shift, but looking back, it feels like the most natural path this little patch could have taken.

At first, I sold flowers only in small bunches or as extras alongside veg. But the response was immediate and heartening — people loved buying straight from the grower, and the flowers always seemed to disappear first. That encouragement pushed me to try more: bigger bouquets, new varieties, and eventually DIY flower buckets for weddings and events. Seeing my blooms woven into someone’s most important day is still one of the greatest privileges of this work.

From there, things grew again. I began supplying flowers to florists, event stylists and other wholesale buyers looking for British-grown, chemical-free stems with real character. There’s something deeply satisfying about seeing your flowers used by creatives who value their quirks, their scent, their freshness and their “grown, not flown” story.

With every season, my confidence has grown too. I’ve learned what thrives in my soil, what sulks, and what absolutely refuses to cooperate no matter how nicely I ask it. I’ve discovered which flowers will always sell out, which ones need babying, and which varieties make me swear never to grow them again (until, inevitably, I do). I’ve found little tricks that work wonders — spacing tweaks, succession timings, a certain compost, a secret staking method — and I’ve become comfortable with the fact that some lessons simply need to be relearned every year.

I now grow with far more intention. Every stem has a purpose: a bouquet, a bucket, a wholesale order, a moment of beauty for someone’s home. The veg still has its place, but flowers have become the heartbeat of the farm — and of me, too. There’s something deeply rewarding in choosing this path and feeling it blossom, season after season.

Wye Grow is still small, still learning, still evolving — but it’s blooming in the truest sense. And I can’t wait to share where it goes next.